Isn’t that absolutely fantastic. Google Evangelist Vint Cerf says, “The Internet is for Everyone” and they’re all working really hard on getting the next billion people on the Internet. In developing countries like the Philippines, that’s really cool stuff and we’ve got our government working with NGOs and private sector, especially those really generous telcos, to get Internet access for everybody.
But we’re all evangelizing the great power of this Internet and Web thing because our people are so hungry for what’s out there - online. And it’s all free! And this really great democratizing new tactical and empowering thing called Web2.0 is just so cool. Facebook is booming in Turkey and Indonesia. YouTube’s audience has nearly doubled in India and Brazil. Fantastic!
Well, here’s what the Web2.0 industry really thinks of you hungry people:
Last year, Veoh, a video-sharing site operated from San Diego, decided to block its service from users in Africa, Asia, Latin America and Eastern Europe, citing the dim prospects of making money and the high cost of delivering video there.
“I believe in free, open communications,” Dmitry Shapiro, the company’s chief executive, said. “But these people are so hungry for this content. They sit and they watch and watch and watch. The problem is they are eating up bandwidth, and it’s very difficult to derive revenue from it.”
“Whenever you have a lot of user-generated material, your bandwidth gets utilized in Asia, the Middle East, Latin America, where bandwidth is expensive and ad rates are ridiculously low,” Mr. Volpi said. If Web companies “really want to make money, they would shut off all those countries.”
- From “In Developing Countries, Web Grows Without Profit”
And you’ve heard of “evangelism” too right? Like “Google Evangelist” or “Microsoft evangelist” or those “Internet Evangelists.” Isn’t that just amazing, the charisma of those people who really care about us. Here’s how it works:
“Mind share. Mind share is the most important concept in evangelism. To control mental output, you have to control mental input. You’re going to control what the developers write, the code they write. You have to control what they’re thinking, which means you have to control the input to their brain. The way you do that is by taking control of the channels by which the developers receive their information. And in that I’m including the marketing slime and the VPs and execs and so forth. Thus you control mind share, by controlling input.”
-”Power Evangelism” by James Plamondon, from (Plaintiff’s exhibit 2456) in Comes vs. Microsoft
And the lot of you Internet and IT professionals, you go to those conferences, those really big expensive prestigious events here you meet your favorite evangelists. They all love it, and here’s how they swing it at you:
Conferences. When you actually go to a conference, leverage the crap out of those. Always get some kind of a meeting room. We did these at the December PEC in 93. We had a bunch of meeting rooms set up and called our (independent software vendors) ISVs beforehand and arranged (at least I did) to pack the meeting rooms with ISV visits during the show, because developers coming to this location from all over the world, let’s leverage the hell out of that and meet with people who are so far away we don’t want to go there, OK? And it’s also an opportunity to just sort of put up a sign that says “The evangelist is In,” and if you want to talk to the evangelist, you know, schedule some time here. Those can be really random and a complete waste of time, but every now and then they can be really interesting. They can be companies that are up-and-coming. And, you know, they’re very interesting companies to work with. They’ll be a good source of quotes and magazine articles and stuff, but they won’t do a lot in the market, OK? But you never know about these guys unless you let them come to you. We are not all-knowing or all powerful. We cannot select everything as well as we might let them come to us.
But you can do even better. You even organize your own ICT road shows acoss the country, spreading love to everyone. It’s like that great “OneWebDay” event where we’re all “as one.” And it’s open for everyone, big players, small players, tiny payers, and all. It’s a level playing field -everyone’s welcome. In these road shows people come in and be amazed!
Road shows. Road shows are…DRG used to do this a lot. We’d put together a road show and do a twelve-city tour presenting the same all-base seminar over and over. We’ve shifted to a model more recently where we broadcast the road show content by satellite to theaters all over the world, and that works a lot better. So you pay $25 to go into the theater and sit in a darkened room with a whole bunch of other dweebs eating popcorn and watching Bill. It’s a tribal thing.
-”Power Evangelism” by James Plamondon, from (Plaintiff’s exhibit 2456) in Comes vs. Microsoft
And you think, well, we’re doing independent conferences, we don’t get that kind of thing, and we don’t just do this for big business, we do this for “the community.” Sure, of course, Big Brother loves you:
So at independent conferences, or rather those controlled by the enemy vendor, just gather information. At independent conferences, subvert them. Find the people who choose who goes on the agenda and who doesn’t. Send that person all the free software in the world they want. Find out if their kids are in school, find out what school they go to, send them free software; see what kind of car they drive, send them a little keyring with that car’s logo on it, you know. Anything, anything. Love those people. Just suck up to them so hard your face collapses. I mean, those people…those people are so valuable to you, it’s beyond belief, because they control who goes on that session or not.
-”Power Evangelism” by James Plamondon, from (Plaintiff’s exhibit 2456) in Comes vs. Microsoft
What about you folks who call yourselves “independent consultants.” You “independent” folks who got mind of your own. Sure, it’s all part of the evangelical system:
Consultants are really important. Consultants are independent evangelists. They’re people who are out there doing our job for us, or doing somebody else’s job against us, without even being paid for it. We don’t even have to pay ‘em nothing! This is great. We don’t even have to give them stock options. They must be on the bleeding edge in order to sell their services. The only reason you hire a consultant to do something is because you don’t know how, because consultants are, by definition, these expensive guys who help you go around and help you do something that you haven’t figured out how to do yet, get your projects started, and so on. So they have to be on the bleeding edge, which means they have to be in tight with Microsoft, or somebody else, or else they can’t do their job well. Sucking up to consultants pays off very well.
They also have the patina of objectivity: this very thin layer, they can say, I don’t work for Microsoft, I’m not just spouting the Microsoft party line, but…here’s the Microsoft party line, OK? So, a very thin appearance of objectivity. Contract programming houses are the same way. If you need some sample code written, or a book or an article, or anything like that, for God’s sake don’t write it yourself. Get them to do it, because then you can do something else, like getting somebody else to do part of your work for you.
It’s not only frees you up to do something else, it’s getting them to do something so that now they’re committed to it, right? They’ve written this book on OLE. They’ve learned a lot about OLE. If that doesn’t pay off for them, then they’re losing all that time, so it’s in their interest to stomp open.doc into the ground and to make OLE successful, right?
You want to get these people bought into stuff. You do that by throwing business their way. Consultants are one of the primary keys to effective evangelism.
-”Power Evangelism” by James Plamondon, from (Plaintiff’s exhibit 2456) in Comes vs. Microsoft
So you think - hey, I got nothing to do with these techie things. I’m just an Internet user, a “netizen” and a computer user; I’m just a consumer, and we consumers have got our rights too. Well, here’s what one of America’s most “prolific, provocative and brilliant judges, legal scholars and public intellectuals of all time” has to say about you users and consumers, especially in today’s economic crisis:
“A serious, protracted economic crisis can result in changes in consumer behavior that persist after the end of the crisis. A change in consumption, even in some sense involuntary, can be a learning experience. People make what they think will be merely temporary adjustments in their consumption behavior to reduce financial distress but may discover that they like elements of their new consumption pattern; and businesses too, which have reduced their newspaper (and other print-media) ad expenditures drastically. They may never go back.”
- From Judge Richard Posner on his proposal to toughen copyright law to make linking without permission illegal
Yep, that’s one great American mind, even that fantastic lawyer Lawrence Lessig who gave us Creative Commons said of Judge Posner, “There isn’t a federal judge I respect more, both as a judge and person.”
So, you hungry freeloading fans of Evangelist America, Big Brother loves you but don’t you think you got a mind of your own because the Evangelist knows how to make you pay!“Vint Cerf’s “The Internet is for Everyone” and what Evangelist America really thinks of you” By Fatima Lasay, ex-president of the (unincorporated) Internet Society-Philippines, 2009, and ex-member of the Internet Society.